NewEra

Starting point and context

‍Newera.ai needed a website that could clearly communicate a complex AI offering to enterprise and institutional audiences. The product is technical by nature, but the website had to feel composed, trustworthy, and easy to navigate without oversimplifying what the company does.

Template as a foundation

‍The project was built on a professional Webflow template, chosen for its solid structure and scalability. This allowed us to move faster on the core build while keeping full control over customization. The template was reworked in terms of layout logic, spacing, and section composition to better fit an AI-focused product company rather than a generic tech brand.

Visual depth through 3D

‍A key part of the experience was the integration of 3D models created in Spline. These elements were introduced deliberately, supporting the idea of systems, layers, and intelligent processes. We paid close attention to performance and placement so the 3D scenes enhanced the experience without distracting from the content or affecting usability.

Custom graphic layer

‍In addition to the template and 3D elements, we developed custom graphic assets tailored to the brand’s narrative. These graphics help explain abstract concepts and add visual clarity across solution and platform sections. This layer of custom visuals plays an important role in differentiating the site from standard AI marketing websites.

Structure, responsiveness, and scalability

‍All pages were implemented in Webflow with consistent styling and responsive behavior across devices. Components were adjusted to remain flexible as the site grows, especially for solution pages and industry-specific content. The structure supports future expansion without requiring a redesign.

Outcome

‍The final website balances a strong structural base with custom visuals and 3D elements. It presents Newera.ai as a focused and capable AI partner, while keeping the experience clear, controlled, and ready to evolve alongside the product.